Spain 2024: Motorcycle Market Is Still At Its 15-Year Peak

The Spanish motorcycle market maintains growth: cumulative sales reached 90,878 units by May, marking a 4.4% year-over-year increase.


Spanish Motorcycles Industry Trend and Perspectives

Spain remains the fifth largest motorcycle market in Europe, following Turkey, Italy, France, and Germany, and continues to exhibit rapid growth. In 2023, driven by robust consumer demand, motorcycle sales surged by 11.8%, reaching 212,415 units—the highest level in the past 15 years and marking the third consecutive year of growth. Although a market slowdown was anticipated in 2024 due to potential economic headwinds, first-quarter data showed a promising 4.0% increase with 48,000 units sold.

The growth is continuing, and the notable 4.4% growth in the first five month up to May further boosted year-to-date sales to 90,878 units.

The growth is driven by the motorcycles segment (+12.2%) particularly strong in the 751–1000 cc class (+14.4%). On the other hand, the scooter segment saw a modest decline (-1.5%) and, contrary to expectations, the electric segment abruptly slowed, marking a -46.1% downturn; the electric L3 category experienced a significant loss (-58.1%), while the electric scooter segment saw a gain (+12.8%).

Performance of Leading Manufacturers

Honda continues to dominate the market, with a 0.2% increase in sales. Yamaha, in second place, experienced a remarkable 34.9% growth, largely driven by the NMAX series, which saw a 140.6% increase, and the MT-07, which grew by 134.2%.

Kymco, in third place, reported a 3.0% increase, outperforming Piaggio (-19.9%) and BMW (-3.4%) and SYM (-5.9%). In the 751–1000 cc class the best performer was BMW, with a +11.0% increase in sales, while Yamaha and Kawasaki declined (-4.7% and -1.0%, respectively).


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